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DOES TRAVEL MAKE THE WORLD A BETTER PLACE?

BUT 10 YEARS AGO, TRAVEL 
WAS VERY DIFFERENT.

Airbnb wasn’t eroding communities, people didn’t travel for Instagram selfies, destinations weren’t bursting at the seams and COVID-19 hadn't shut down our industry. There were:

A DECADE AGO, OUR ANSWER WAS YES.

We founded Destination Think upon the unwavering conviction that travel makes the world a better place. Travel can transform hearts and minds, foster cultural exchange, spread prosperity and provide many of life’s most memorable experiences.

11.2 BILLION

fewer smartphones

2.5 BILLION

fewer social media accounts

fewer outbound travellers

1.4 BILLION

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It’s impossible to ignore the accelerating challenges. Our biosphere edges closer to collapse, human suffering increases under climate breakdown, democracy faces new threats, the income inequality gap grows, and issues of data privacy and misinformation distort objective truth.

OVER 10 YEARS, THE WORLD
HAS CHANGED DRAMATICALLY.

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WE'VE LED
THE WORLD 
FOR YEARS...

WE’RE LEADING 
THE CHARGE FOR

A BETTER WORLD.

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ENSURING A BETTER
FUTURE
TOGETHER.

To lead the charge to a better world and create significant, positive change that aligns powerful partners, we must broaden our horizons. We've repeatedly seen how effective planning, collaboration and communication can rapidly drive positive action. We know how to create momentum by unleashing passion.

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WE HAVE THE FOUNDATION
TO HELP MAKE IT HAPPEN

Travel is transformative. By its very nature, our industry exports ideas. Travel brands can be powerful forces for good, especially when they collaborate. And we believe that our industry is made up of people driven to contribute to a better world.

OUR INDUSTRY HAS THE POTENTIAL TO LEAD CHANGE THAT THE WORLD NEEDS MOST.

OUR EXPERIENCE GIVES US UNIQUE ACCESS TO A WORLD OF INFLUENCE.

Destination Think has led our industry to make the world a better place for over a decade through our work with the world’s most progressive destinations: California, Colorado, Flanders, Queensland, British Columbia, Bay of Plenty, Copenhagen, Ottawa, Bermuda, Palau, Europe, the Caribbean, the South Pacific and hundreds more. We’ve had a positive impact on communities alongside many of the world’s most recognizable brands: MTV, Toyota and Red Bull, to name just a few. We’ve collaborated with all aspects of the travel industry. And we’ve touched events across the world, including the Australian Open, Super Bowl, Commonwealth Games and Olympic Games.

In recent years, Destination Think’s work has moved rapidly towards the intersection of place, community and environment. We’ve helped communities mitigate and recover from the effects COVID-19, we've helped manage the impacts of horrific wildfires, protected places from overtourism, reimagined tourism with Copenhagen, planned to regenerate the environment with the Bay of Plenty, enabled Palau to preserve its pristine marine environment and united the Caribbean to recover from the devastating 2017 hurricanes.

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BUT THE WORLD NEEDS
TO CHANGE
DRAMATICALLY AGAIN.

THIS TIME FOR BETTER.

OUR COMPANY'S HISTORY HAS PREPARED US FOR THIS MOMENT.

IT IS TIME TO BE PART OF THE SOLUTION.

TRAVEL MUST
LEAD TO A
BETTER FUTURE.

IT IS DESTINATION THINK'S MISSION TO WORK WITH LEADING BRANDS AND ENSURE THE TRAVEL INDUSTRY CREATES A BETTER FUTURE FOR US ALL.

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We are proud to share that, as part of our partnership with Travel Foundation, we will empower a coalition that will ensure a better future for the planet and for tourism. Together we will move the world to where it simply has to be.